sony
Whether it’s the portable Walkmans and Trinitron TVs of yore, or the PlayStation consoles, Alpha cameras, and top-of-the-line headphones of the 21st century, Sony has been a mainstay at CES for years. But for the past few years at the world’s largest electronics trade show, Sony has chosen to focus on another area: automobiles. Afeela electric vehicles dominated Sony’s 2023 and 2024 CES press conferences, and we know that trend will continue in 2025, with Sony’s appearance at the event (and subsequent press conferences) has already been confirmed.
What to expect at Sony’s CES 2025 press conference
Afeela is the first product from Sony Honda Mobility, a joint venture between the Japanese electronics and transportation giant. After a surprise announcement at CES 2023, Sony’s CES reporters revealed additional details about the EV’s LiDAR-massive sensor array and AI-enhanced cabin technology (the latter with help from Microsoft) at CES 2024. Waypoint — pre-ordered in 2025 ahead of a 2026 release — will remain in place, but we’re curious to know which one is better. What’s great about Afeela’s concept car is that it really shines when it hits real-world streets.
Of course, Afeela isn’t always the only one in Las Vegas. It is expected that Sony will also take time to discuss its imaging, gaming, or movie studio divisions. And with any luck, we’ll get more information about the company’s XR headset, which was unveiled at the 2024 show but never seen again. CES 2025 would be the perfect place to show off major updates to a potential Apple Vision Pro competitor.
Sony’s CES 2025 Live Stream
You can watch the Sony CES press conference below. The feed begins Monday, January 6th at 8pm ET.
Afeela’s separate press conference will be held on Tuesday, January 7th at 4:30pm PT and will also be streamed on YouTube.
