CNBC is getting into the streaming game with a service called CNBC+. The platform provides a global live stream of financial news happening in the US, UK and Asian markets. Subscribers can also watch full episodes of the show on demand. The service is available through iOS and Android apps or cnbc.com.
According to Variety, CNBC announced CNBC+ news and pricing plans on January 1 in an email to people who signed up for the network’s digital services. It seems strange to announce new properties for business and financial professionals on a day when most companies are off. CNBC is also one of the assets that current owner Comcast plans to spin off and create a new company, making it difficult for the network to launch costly new initiatives right now. It could be a great time.
And expensive is the key word. Not only is it expensive to run a digital platform like this, but CNBC+ isn’t cheap for viewers either. A regular subscription costs $15 per month, but the Pro tier bundles additional stock valuation and stock selection, as well as the My Portfolio feature, for $35 per month or $300 per year. For the really hardcore fans, there’s also an all-access plan that includes participation in an online investment club led by CNBC personality Jim Cramer. That plan costs a whopping $600 a year.
This isn’t the first time cable news has tried standalone streaming. Warner Bros. Discovery launched its CNN+ service in March 2022, but quickly shut it down just a few weeks later. Let’s see if CNBC+ lasts longer.
