Peloton continues to expand beyond stationary bikes and treadmills with a new strength training app called Peloton Strength+. The iOS-only app will give current and future Peloton subscribers access to audio-guided strength workouts they can perform in the gym.
The fitness company originally began testing a beta version of the app in September, and Peloton said it offered features such as custom workout bookmarks and the ability to swap and reorder moves. The final version also includes tools to generate new workouts based on time, experience level, and available equipment, how-to videos, and “in-ear coaching” to help you stay on track during your workouts. . Like many other fitness apps, Strength+ can also connect to your Apple Watch to display metrics like heart rate and calories burned, as well as track weight and reps from your wrist. These features aren’t fundamentally different from what you get in other popular apps like Fitbod or SmartGym, other than Peloton’s focus on audio and the company’s roster of popular fitness instructors.
In the years following the pandemic, Peloton has struggled to adapt to changing demand for subscription hardware. When low-cost options became available to use Peloton treads and bikes in public, not everyone wanted to have a Peloton tread or bike in their living room. Since then, Peloton has tried various strategies to regain its popularity, including making Peloton workouts accessible without expensive hardware and creating a fitness guide called “Strength” that focuses on strength training. They launched tracking cameras and even rowing machines. Nothing compares to the highest sales the company has experienced during the pandemic. Selling subscriptions to the Peloton app and Strength+ seems like a viable way to grow in the inevitable future when most people won’t care about Peloton hardware.
Peloton Strength+ is available for a limited time at $1 per month for the first six months. After that, a Strength+ subscription costs $9.99 per month. Current Peloton All Access, Guide, and App+ subscribers can use Strength+ at no additional charge.
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