Spotify is aiming to give YouTube some competition with a new partner program aimed at video creators and content that goes viral. The music and podcast app has announced a new “partner program” that will monetize audio and video beyond ad revenue starting January 2, 2025.
The new monetization program will pay Spotify creators in two ways. Creators can earn a portion of ad revenue from their content on all platforms through our partner program. You can also earn money through monthly podcast subscriptions that “allow listeners to directly support creators in exchange for exclusive bonus content and perks.”
Both tiers have eligibility requirements. The Spotify Partner Program requires participants to host and upload content through the Spotify for Creators platform, achieve 10,000 hours of streaming and at least 2,000 unique views in 30 days, and publish at least 12 episodes. I’m looking for. Subscriptions are available to content creators with at least two published episodes and at least 100 Spotify listeners in a 60-day period. The new program will be available to subscribers in the US, UK, Canada and Australia next January.
Spotify is taking other steps to make video and music content more accessible and mainstream. It’s a music and video streamer that integrates with TikTok and Instagram, so users can post tracks to social media sites.
