With Mattel regaining its DC Toy license, McFarlane Toys is off the picture. investigation.
Several Bombshell news was released last week. Mattel, the second largest toy company in the United States, has regained its global license to create all DC comic-themed “action figures, playsets, accessories, role-play products, adult collectibles.” Mattel has been licensed for many years through the 00s and teens, and has created many beloved lines since 2006, including the DC Superhero Line. Marvel is firmly placed on Hasbro, and DC is embedded in Mattel. Then, shocking developments in 2019: Mattel lost his DC license to Spinmasters, another toy company best known for Paw Patrol. Then McFarlane Toys plummeted and announced that they would take over the DC Multiverse Line. (All companies generate numbers of different sizes, but leave that to the details for toy nerds.) McFarlane also took over the DC Direct Line.
McFarlane Toys completely changed the toy game when it was released in 1994, bringing an insane level of detail to collector numbers. The DC Line is no exception, bringing the McFarlane style to DC action figures/collectors for the first time.
With Mattel regaining its global license from mid-2026, everyone assumes that McFarlane Toys is out of the DC business. But are there sculptures?
The Beat team was on site yesterday for a tour at McFarlane’s toy booth at Toy Fair. Todd Father himself (founder Todd McFarlane) was there and was busy holding a meeting. We asked the tour guide about the DC license and he showed that there was a discussion going on, but that’s all he could say. But from what we’ve heard, it doesn’t seem that McFarlane Toys is completely out of the picture. At least it’s safe to say that Todd didn’t lie down this.
This may have been all fair toy chatter, but it’s safe to say that Mattel makes the best toys for kids, but he doesn’t make any adult figures at the level that TMP does, but it’s been a huge improvement. Once Mattel regains its “Adult Collectibles” license, the game has to be raised a little. Just wandering around the toy fair and looking everywhere, the level of imagination in the details, accessories and collector numbers is off the charts, making it a constant competitive edge.
Can McFarlane Toys fill in the role of creating numbers aimed at stubborn collectors? Or maybe there is a specific size or distribution license that can keep DCs in TMP? Again, all speculation, but perhaps the subject of the discussion.
Or, to be even more speculative, there will be some Marvel licenses coming in 2026, and perhaps TMP will go deeper into that world.
To compensate myself from anger, all of the above is based on my knowledge of average toys and cartoon licensing at best. I am not an expert on toy business or collector concerns. In fact, if you want to find a very specific complaint or commentary, you just need to rely on Reddit as Google needs to do it every day. All of the above is discussed in the McFarlane Toys Subreddit thread, and some collectors scoff at Mattel’s quality such as this comment. ah. ”
So to clarify yourself: I don’t know why single hinge elbows are inadequate, but I respect those who think they are. The level of very technical concern regarding the collection of action figures is certainly very technical. It looks coolest on the desk, so you know which action figure you want to have on your desk. That’s about it.
To summarise, here are some photos from the McFarlane Toys tour. The storm figure is amazing, as is the Joker Playset with the figure of Robert Denilo. Sorry, my photos are very bad.
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