This year, AIPT had the joy of attending Hasbro’s annual San Diego Comic Compress Breakfast. From Marvel and Transformers to Furby and Playdoh, there’s something for everyone at Hasbro booth this year.
Marvel, Star Wars, etc. will be back in vengeance
The showcase featured the largest franchise toys and accessories in the industry. The ghostbuster gang and the pufft marshmallow guy stayed together shared the stage ready to face off. Marvel Legends have revealed brand new figures from Daredevil, Punisher and Thunderbolt. A spectacular Power Ranger mask was also on display.
Hasbro returns transformer to SDCC
Meanwhile, the interactive booth really stole the show. Press participants had the opportunity to wear a blinking Spider-Man mask. One of the animatronic trances has shapeshifted to the car right in front of everyone’s eyes.
There were more family-friendly products too. The colorful furby and Playdo displays stood proudly in line. You can watch the new Pokemon Monopoly game. New, vibrant boards have arrived, including cards, dice and more.
San Diego Comic-Con participants can go and buy toys at the Hasbro booth (#3213) on the show floor.
