Rob Liefeld is still at war against Marvel.
Running doctoral-level classes at Bridgeburning, Liefeld continued his recent feud with Marvel in a series of tweets.
Man, I can’t put people on the record, but based on my DM, I can tell you that comic book experts have totally agreed to the wreckage of the train that X-Men’s office is. sad. It was once the gold standard for comic book storytelling.
Those at the top of the publishing executive suite must go to Buckley, Bogart and Gabriel. These people are not new movements, they are exhausted and tired, which shows. Please try again. My career was between seven EICs. I saw it improve with a brighter, more focused mind.
The Marvel Quarters are crushing publications. There are always many new #1s with limited life expectancy and quick cancellation. Every month, we’re approaching all new #1.
I will not do any more work there. no need. There is no desire. They provided me everything last summer. I was very relieved to be able to deliver the last page.
Deadpool co-creators continued with another salvo.
This cannot be emphasized sufficiently. From movement. There’s nothing fresh to offer. More tricks than customers and retailers would reject. The sea of derivatives. Poor management of talent. Please try again.
Liefeld had been working a bit for Marvel in his latest “Deadpool Era,” but in February he declared himself at Marvel, citing Snub as his final straw in the premiere of Deadpool and Wolverine. Since then, Liefeld has been on Marvel to Ham on Twitter regularly, and there is no doubt about his podcasts as well.
Robrifeld’s final work for Marvel from February
Liefeld suggested being fired. Dan Buckley, SVP of BusinessAffairsand Talent Management, and SVP of Sales and Marketing, SVP of David Gabriel, is CEO. In particular, he did not mention the executive editor/SVP who publishes Tom Brevoat, despite the two being published for decades. EIC CB cebulski can also continue working. All of these Marvel Pouvas are more than 20 years of equipment from the House of Ideas.
When Liefeld’s comment circulated, my inbox immediately lighted up. Such an explosion can be seen as a marketing stunt for the recently released Youngblood Remaster, but there may be a small grain of truth to suggest that Marvel needs some new approaches. In recent years, some have spoken about “Marvel Mallays,” while many have been unhappy, including Dustin Nuguen’s recent Salvo, which several creators have cried out. Many have pointed out that DC was a clear winner at the recent ComicsPro meeting, and that Marvel’s announcement was fairly standard.
Meanwhile, as reported in ICV2, Marvel is still the number one publisher.
After a sharp decline in market share to 33.3% in the last quarter of 2024 (see Marvel Slip, DC Gain Ground), Marvel Comics returned in the first quarter of 2025 with a share of 37.9%. That increase came mainly at the expense of smaller publishers. DC Comics’ share fell by about 1.5 points from 26.9% to 25.5% over the same period.
All other publishers except Image Comics lost ground including non-Top-10 publishers, which fell from 9.7% to 8.6% as a group. Images surged from 9.8% to 12.1% in the fourth quarter of 2023 (see Q4 2024) and have since remained at over 12%.
So it’s hard to ask Marvel to change things when he’s the biggest dog in his yard. The story of “The Marvel Malais” took place two years ago. Regular sales on all accounts still have their own sales, so it’s hard to claim a big shakeup. Even Marvel’s horrifying performance at Bookstores has been addressed with the Premier Collection and others. It’s even saddened that we can’t look at the numbers in the 2024 book and see if Marvel has improved.
Liefeld spoke more about his feelings in a new episode of his Robservations podcast so it appears he hasn’t put down his hatch any time soon.
New Rob Savage! X-Men in Crisis! One year after the recent reboot, owned by a decline in cancelled titles and sales, offering 5 fixes before it’s too late! https://t.co/lyzp2wvnik pic.twitter.com/oevqionhe2
– robliefeld (@robertliefeld) April 23, 2025
I didn’t have time to listen to this, but if you want to see a happier version of Rob, he was pretty chipper like when he sat with him a few weeks ago to speak Young Blood:
Like this:
Like loading…
