One and a half years of services that different from Meta’s apps are that this service does not contain any advertisements filled with Facebook and Instagram at all. It is about to change now. Adam Moseri, director of Instagram, has announced that Meta is about to start making money from services and will start a small test for ads on threads.
Advertising is displayed as an image posting between user’s feed content and is displayed only for “a small number of people” in the United States and Japan. According to Mosceri, Meta is planning to start with a “small number of brands” in the two countries. “I know that there are many feedback on how to approach advertisements, and the ads feel like a thread that seems to be relevant and interesting,” he wrote. There is. “We will carefully monitor this test before expanding widely, with the goal of displaying ads on the thread in a place that is as interesting as organic content.”
META seems to be distributing ads to the app using existing advertising infrastructure. In a blog post, the brand explained that the brand could “extend the existing meta advertising campaign to the thread just by turning on the check box with the advertising manager, without the need for custom -made creative or additional resources.” I am. The company will also test on Threads, “the advertiser can control the sensitivity level of organic content displayed next to the ad” and “inventory filter.” This is likely to be an important feature for marketing, as META relieves content modeling guidelines and enables more political content to be displayed on user recommendations.
The first test is small, but using existing advertising tools will quickly extend the Threads advertisement to more advertisers and 300 million users in the future. Mark Zuckerberg earlier stated that he liked a slow approach to the construction of a Threads advertising business. Last year, the CEO said, “It takes several years to ship all of these new products, expand them, and expand them to a very large business, not just consumer experience.” 。
