TikTok’s ban may have only lasted a few hours (at least for now), but Meta is still trying to take advantage of its rival’s precarious future. Meta has launched a new “groundbreaking bonus program” offering up to $5,000 to creators who use its app for the first time.
According to Meta, the bonus program is aimed at U.S. adults who “have an existing presence on a third-party social app that can be linked to, or have already linked to during the application process.” Participants are also required to create a professional account on Instagram and a page on Facebook.
If approved, creators can earn up to $5,000 over 90 days in exchange for sharing “at least 20 Reels on Facebook and 10 Reels on Instagram posted natively within each app within each 30-day bonus period.” You will be able to earn. “At least 10 days within each 30-day bonus period.” (Meta says that individual payments to creators are calculated based on “social presence ratings.”) In addition to posting photos, users will also be able to participate in the Facebook Content Monetization program, which allows creators to earn money. for video content.
Although Meta did not specifically name TikTok, the timing of the rollout is clearly intended to target TikTok creators who are not active on Facebook or Instagram. It’s also worth noting that the terms of the bonus program require creators to post twice as many Reels on Facebook as on Instagram, suggesting that Meta is specifically looking to boost original content on Facebook .
The groundbreaking bonus is just one way Meta is trying to attract TikTok creators to its platform. The company is also offering some creators, including participants in its “Breakthrough” program, a free one-year trial subscription to Meta Verified, which provides additional benefits such as blue checks and identity theft protection. The company recently increased the length of Instagram Reels from 90 seconds to up to 3 minutes and redesigned the Instagram grid.
Meta is also reportedly inking larger deals with certain high-profile creators. The Information recently reported that Meta is offering some TikTok stars bonuses of up to $50,000 per month in exchange for posting content to Reels first. A Meta spokesperson declined to comment on the specifics of these deals, but said the company has “recently increased its investment” in content deals to “support more creators.”