Meta plans to fix “mistakes” in the way Threads enforces its rules after days of complaints about the service’s handling of content moderation. Threads head Adam Mosseri said in an update that the company has already made several changes to address the issues that have arisen.
Mosseri’s comments come amid growing voices from Threads users about Threads’ seemingly offensive and sometimes bizarre moderation decisions. In one notable example, many users reported that their accounts were penalized for using the words “cracker” or “salty.” Mosseri didn’t explain exactly why this type of mistake occurred, but said one of the company’s internal tools had “broken down” and “not provided sufficient context” on posts that were being moderated by human reviewers. He said he was no longer able to watch the video.
“To those of you who share your concerns about enforcement issues: We are investigating it and have already discovered mistakes and made changes,” Mosseri wrote. “Most notably, our reviewers (representatives) were making calls without being provided with any context as to how the conversation would unfold, which was a mistake. We strive to provide a safer experience, and we need to improve even more. ”
Content moderation isn’t the only issue that has worried Threads users in recent days. Earlier this week, Mosseri also promised that Threads was working on a fix to bring engagement bait “under control” on the service following widespread complaints.
