Big tech companies have been releasing AI tools across their software products over the past year. But as it becomes easier than ever to manipulate images and videos using generative AI, we’re launching a companion policy to better inform people when that technology is applied to content. A second wave is occurring. Google is the last to embrace this trend.
After debuting tools like Magic Editor last spring and incorporating AI into its video editor last month, Google Photos will start labeling visual content that has been modified with AI. Google already tagged AI-altered images with corresponding metadata, but now edited photos will be accompanied by a plain-language description. In the example the company shared in a blog post, there’s a section at the bottom of the image details screen titled “AI Information.” Next, credits are listed for the AI tools used to adapt the images. It also indicates if the image was modified using generative AI, or if the image was a composite of multiple photos without using generative AI (such as the Best Take feature). The new language will appear in Google Photos starting next week.
