Google search has always had one major drawback. If you’re not careful, it’s easy to click on fraudulent sites that mimic real businesses. Now, it appears the company is testing a long-overdue solution: a blue verified checkmark that indicates a company is legitimate.
The Verge reports that the checks have started appearing next to links on the official websites of companies such as Microsoft, Meta, Apple, and Amazon. However, this check will not be visible to all users, and Google admitted that the feature is still being tested.
“We regularly experiment with features that help shoppers identify trusted businesses online, and we’re currently running a small experiment that will show a checkmark next to certain businesses on Google. ,” a Google spokesperson told The Verge.
Hover your mouse over the checkmark and you’ll see “You’re seeing this icon because Google signals suggest this business is that business. Google can’t vouch for the authenticity of this business or its products.” ” message will pop up.
This implementation appears to be based on Google’s Brand Indicators for Message Identification (BIMI) feature. It first appeared in Gmail, adding a verified logo to emails from participating businesses. The implementation is different for search tests, but they may be retrieved from the same database in your organization.
