Disney is adding new layers to its AI and augmented reality strategy. As first reported by Reuters, the company recently established a division specializing in emerging technologies. The group, called the “Office of Technology Enablement,” will coordinate the exploration, deployment, and use of the company’s artificial intelligence, AR, and VR technologies.
The company has hired Jamie Voris, previously CTO of Studio Technology, to oversee the effort. Prior to joining Disney in 2010, Voris served as chief technology officer for the National Football League. Most recently, he led the development of the company’s Apple Vision Pro app. Mr. Voris will report directly to Alan Bergman, co-chairman of Disney Entertainment. The company plans to eventually expand the group to about 100 employees, Reuters reported.
“The pace and scope of advances in AI and XR are significant and will continue to impact consumer experiences, creative initiatives, and our business for years to come. It is important to avoid potential risks,” Bergman wrote. In an email Disney shared with Engadget. “The creation of this new group underscores our dedication to doing just that and being an active force in shaping responsible use and best practices.”
A Disney spokesperson told Engadget that the Office of Technology Enablement will not take over the company’s existing AI and XR projects. Instead, they will support other teams at Disney, many of whom are already working on products containing these technologies, and ensure their work fits into the company’s broader strategic goals.
“This is about bringing further focus, coordination and speed to these efforts, and strengthening our efforts to be a positive force in shaping responsible use and best practices,” the spokesperson said. said.
It’s safe to say that Disney has probably navigated the technological changes of the past 20 years better than most companies in Hollywood. For example, the company used Unreal Engine in conjunction with a digital set known as The Volume to streamline the production of VFX-heavy shows like The Mandalorian. Augmented reality and AI in particular have the potential to bring significant changes to the way humans work and play, so it makes sense to add additional oversight to how these technologies are used within businesses.
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