Amazon may be working on a second online sales platform to counter Chinese retailer Temu’s outrageously low prices. The Information reported that it has seen internal information sent to Amazon sellers detailing some of the price caps for this new store.
Under the new “low-cost store,” prices will be capped at $8 for jewelry, $9 for bedding, $13 for guitars and $20 for sofas shipped from a fulfillment center in Guangdong, China, the outlet said. It is said that it is set to . Sources at the site say orders from the store will ship nine to 11 days later, but will also charge sellers a lower fulfillment fee. According to Amazon. If so, it will cost between $2.67 and $4.16. information.
The new platform represents a markedly different strategy from its usual approach, as Amazon does not impose price limits on its eponymous online storefront. This is more in line with the pricing policy following Temu, which launched in 2022. In just two years, this cheap basement e-commerce platform has gained a reputation for selling products of questionable quality and questionable reliance on “forced” labor.
