A week after announcing that Bobby Curnow would be returning to the company as its new editor-in-chief, IDW Publishing has unveiled a new logo that will begin appearing on all books starting in 2025. This redesign, created by design director Nathan Widick, is a combination of ideas. He then put the initials of Design Works on one seal and emphasized “comics and entertainment” in place of the registered name.
Close-up of the new IDW symbol
“This rebrand was an opportunity for us to fundamentally redefine IDW’s entire identity. Along the way, we considered hundreds of different designs, concepts and ideas, including the classic This included a major effort to reimagine the iconic light bulb logo,” said Widdick.
“Ultimately, we decided that instead of looking back, it was time to look forward and show the world a new and bold direction for IDW with a dynamic and innovative identity,” he said. continued. “The simple yet effective combination of the company’s identifying letters, presented in a dynamic forward angle, perfectly captures the energy and inspirational attitude we aim to cultivate in IDW’s next era.”
Orb Driver, Director of Marketing, added: “As we turn the page on a new chapter for IDW Publishing, our rebrand is more than just a change in appearance, it represents our new commitment to creativity and storytelling. With this bold new logo, we More than just rethinking our roots, we’re moving forward to redefining what a comic book publisher can be. This rebranding represents the innovative and diverse stories our team is passionate about. This is a pivotal moment as we continue to engage with our loyal fan base and welcome new readers from around the world.”
CEO and Publisher Davidi Jonas echoed similar sentiments. Jonas said: “This rebrand reflects our strategic vision to propel IDW Publishing into a future full of possibilities. It is our commitment to originality and excellence that continues to lead the comics industry. ” and highlights our resilience and readiness to adapt to a rapidly evolving entertainment environment.”
The logo received very mixed reactions, including in The Beat’s own Slack workspace, where several people (myself included) expressed confusion about where the W should be placed. (This makes up the bottom half of the symbol, but there’s still some uncertainty.) Either way, this is a clear statement of intent from IDW. Despite the woes, the publisher plans to stick around long after its 25th anniversary this year.
You can hear more from IDW at New York Comic Con this weekend at the “IDW Publishing: The Next 25 Years Fears” panel starting Friday at 2:15 PM in Room 1C03.
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